Why You Should Always be Thinking About New Ads

“Heyyyyyy, what’s new with you!?”
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Pretty common way to greet someone when you haven’t seen them for a while.
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Notice that we don’t ask:
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“Hey, what’s old?”
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or
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“Hey, tell me what I already know”.
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We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.
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Why Ad Fatigue Is The REAL Pandemic

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.
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But…
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…Buuuuuuuuuuuuuuuuuuutt…
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…there are downsides.
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First and foremost - attention span. We all know the TikTok brain phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.

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I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.

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How else are you going to deal with ads machine gun firing at you 24/7/365? It’s impossible!
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So how do we fix this?
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Don’t worry, I won’t ask you to do any TikTok dancing.
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There’s a better way.
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How To Keep Your Prospect Intrigued
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The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible catfood chunks of 60 seconds or less.
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The solution is to offer your prospect a LOT of different content.
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Don’t give them 1 video. Give them 10.

Don’t give them 1 article. Give them 100.
Don’t give them 1 tweet. Give them 1000.

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If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it.
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They’ll go through your materials. They’ll steel themselves and make it through your content.
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But it’s up to you to give them a buffet of options. Not just 1 dish.
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So if you’re running 1 ad now? It’s time to do at least 3 different ones.
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If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.
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Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.
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Talk soon,
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Wade
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P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form here and I’ll be in touch to see if we’re a good match.